Yesterday Michael Bay said that Paramount was working on bringing Transformers: Dark of the Moon back to IMAX theatres and today that has now been officially confirmed. The Hollywood Reporter writes that DOTM will have a limited two week run in 246 North America IMAX theaters from August 26th to September 8th. However, it seems show times might be limited at "the film will play simultaneously with other movies already booked by IMAX." It is an interesting decision that makes me wonder what Paramount is hoping to accomplish with the re-release. My thinking is they are hoping to earn the relatively small $23 million to climb up the all-time box office ladder. If the release had come a month or so later I would have thought it would be a useful way to promote the home video release but this early makes that a non-factor.
Monday, August 22, 2011
Transformers 3 Returns to IMAX on Friday
Yesterday Michael Bay said that Paramount was working on bringing Transformers: Dark of the Moon back to IMAX theatres and today that has now been officially confirmed. The Hollywood Reporter writes that DOTM will have a limited two week run in 246 North America IMAX theaters from August 26th to September 8th. However, it seems show times might be limited at "the film will play simultaneously with other movies already booked by IMAX." It is an interesting decision that makes me wonder what Paramount is hoping to accomplish with the re-release. My thinking is they are hoping to earn the relatively small $23 million to climb up the all-time box office ladder. If the release had come a month or so later I would have thought it would be a useful way to promote the home video release but this early makes that a non-factor.
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